Design system
Clean & bright
Warm off-white ground, charcoal type, brand green for trust and structure, brand orange reserved for the one action that matters: calling.
Color
Brand green#01A13D
Green (text)#0A7F35
Green tint#E8F6EC
Brand orange#F39E1D
Orange (hover)#C97D0A
Orange tint#FEF3E2
Charcoal#23272A
Ground#FBFAF7
Rule: orange appears only on the call-to-action and emergency cues. Everything else that needs color uses green. Body text is #1C1F1D on #FBFAF7 or white.
Type
Archivo 800 / 700 for headlines (fallback Helvetica/Arial)
Headline 56
Section 38
Card title 22
Eyebrow 13 capsSource Sans 3 for body (fallback Segoe UI/Tahoma)
Lead 20: Water, fire and mold damage restoration for homes and businesses across Greater Baton Rouge.
Body 17: Drywall wicks. Subfloor swells. Mold can start within 24 to 48 hours in Louisiana humidity.
Small 15: Supporting detail and captions.
Buttons
Icons (stroke, 24 grid)
Logo usage
The logo is only supplied on white. On dark surfaces it sits on a white plate until a reversed version is produced.